The 6-Step Process That Leads to BIG Sales with CEO Coaching's Jerry Swain

After a highly-recognized career in tech sector sales management – including working for IBM at its peak – Jerry Swain jumped off the corporate track and became an entrepreneur. He started, of all things, a high-end specialty chocolate company that ended up receiving four buyout offers before Jerry finally sold to a strategic buyer. On today's show, Jerry Swain discusses the lessons he learned from IBM's world-class sales training program, and how he applied that wisdom to his own BIG entrepreneurial ventures.