The 6 Things People Actually Spend Money On.

The term "Adding Value" is now the most cringe-inducing phrase in business because it completely misses the point of why people buy. In this episode, Tanyika reveals the UNFILTERED strategic blueprint that separates multi-million-dollar companies from the rest, detailing the 6 core pillars of value customers are reliably willing to pay for. This episode gives you the actionable framework to stop guessing and start building products people are compelled to buy.Learn precisely how to identify which of the 6 drivers—Experience, Status, Time, Money, Risk, or Skill—your product actually delivers (with B2C and B2B case studies), and why relying solely on consumer research is the lazy way to listen to your audience. This is the only episode you need to master your selling proposition.