The 60% Click Collapse: What AI Overviews Are Doing to Your Traffic | Gerry White

Position #1 on Google. Millions of impressions. 0% clicks. Welcome to SEO in the age of AI overviews.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/3kyoMdIn this episode, George Vlasyev sits down with Gerry White, an SEO consultant with over 25 years of experience — having started in the industry before Google even existed. Gerry works with international, local, and enterprise brands on technical SEO, GEO visibility, and AI search strategy, and brings one of the most grounded, no-nonsense perspectives in the industry.From the 60% click collapse caused by AI overviews to the fundamentals that have never changed, this conversation cuts through the noise and gets to what actually matters for brand visibility in 2025 and beyond.Key Topics Covered:- Why "SEO is dead" misses the point — everything has been changing for 25 years and always will be- What SEO actually stands for now: Search Everywhere Optimization across Google, YouTube, TikTok and beyond- The 60% click collapse — what the data says about AI overviews and what it means for your business- How a client ranked #1 on Google with millions of impressions and got 0% clicks- Whether losing clicks actually means losing business — and what to do about it- Why being cited as a source in AI overviews and LLMs is the new brand visibility play- Tactics vs fundamentals — what actually moves the needle for SEO and GEO in 2025- Why EEAT and entity-based authority are more important than ever for AI search- Whether AI has already picked its winner — and what Google's dominance means for content creators- The red flags to watch for when someone guarantees you AI visibility- What small business owners should actually be tracking and doing right now- The value of the human brain as AI takes over more of the knowledge workConnect with Gerry:LinkedIn: https://www.linkedin.com/in/dergal/Website: https://www.dergal.co.uk/Download The GEO Blueprint Guide: https://thegeoblueprint.com/The GEO Blueprint Podcast is hosted by George Vlasyev — exploring how brands can win visibility in the age of generative AI and LLM-powered search.Timestamps:00:00 - Intro00:50 - Who is Gerry & what does he do?02:06 - What do people get wrong about "SEO is dead"?03:44 - SEO now means Search Everywhere Optimization06:07 - 60% click collapse — what does the data actually say?07:16 - Position #1 on Google. 0% clicks.09:42 - Does losing clicks mean losing business?10:46 - The benefit of being cited as a source in AI11:53 - Do we have a GEO blueprint yet?12:59 - Tactics vs fundamentals — what actually matters14:59 - Should brands buy mentions on YouTube and Reddit?17:21 - EEAT is more important than ever18:07 - Google now has an opinion on who you are19:54 - Has AI already picked its winner?22:12 - George's journey through AI models23:52 - How Gerry uses AI in his daily work27:26 - Ads coming to AI — hot take30:03 - Nobody knows what cookies are. Nobody cares.31:29 - My TV shared my data with 400 companies32:02 - 3 things small businesses should do right now33:41 - What metrics should you actually be tracking?38:15 - What clients ask most right now39:49 - Someone guarantees AI visibility — red flags41:52 - The value of the human brain in the age of AI46:19 - Gen Z is pushing back on AI47:42 - Learning through AI — a strange hybrid world50:27 - Final question — what should I have asked?51:15 - Outro#geo #seo #AISearch #SearchEverywhereOptimization #AIOverviews #B2BSaaS #ContentMarketing #DigitalMarketing #EEAT #GEOBlueprint