The 7 Essential Questions of Great Marketing with Jordan Ostroff

Jordan Ostroff is a visionary entrepreneur, the president of Legal Marketing, the managing partner and CEO of Jordan Law in Florida and host of the Exhibit A Attorneys, and Let's Get Up to Business podcast. His firm uses the latest technology and automation to provide top level legal work with a low volume of cases, but a high touch level of care and compassion.  When he started out he was ignorant of marketing and just bought what he thought he could afford. Then he realized he had spent tens of thousands of dollars on marketing that didn't get him anywhere. So he went about the business of actually learning it for himself and then took that expertise and started LegalEase Marketing and LegalEase Marketing. Jordan approaches his marketing business as a holistic lawyer focused on a marketing company, which is both a full service marketing company as well as a business consulting firm. Jordan prides LegalEase on treating his marketing clients the same way those lawyers treat their clients. I really take pride in bringing you resources that I myself have confidence in and I just know you’ll find value in what he has to say. Tune in now! In this episode we discuss: Identifying your ideal client avatar. Determining the best way to communicate to reach your ideal client. Reaching your ideal clients by being on the social media platforms they are using. Communicating what you are actually selling and/or what problem you are solving. The difference in marketing for a reactive need versus a proactive need. Marketing as a science blending with marketing as an art. Quality leads versus quantity of leads. Knowing the call to action outcome desired for every piece of marketing you invest in.   Guest Bio: Jordan Ostroff is a visionary entrepreneur, President of LegalEase Marketing, Managing Partner and CEO of Jordan Law Fl, Host of the Exhibit A(attorneys and Let's Get Up To Business Podcasts and Chair of Big Brothers Big Sisters of Central Florida.He manages Jordan Law Fl, a law firm focused on business law, personal injury and civil litigation. His firm utilizes the latest technology and automation to provide top level legal work, with a low volume of cases but a high touch level of care and compassion. The son of a postal employee and a substitute teacher, he is the first lawyer in his family, and with no business experience his first few years of running a firm were incredibly difficult.He was consistently taken advantage of by other marketing companies, because he didn’t get it and didn’t know what to ask for or what to look for. Having been faced with the prospect of learning how to run a successful business or close his firm and file for bankruptcy, he chose the latter.This new path culminated in Jordan starting LegalEase Marketing, a holistic lawyer focused marketing company. Part full service marketing company, part business consulting firm. Jordan prides LegalEase on treating its marketing clients the same way those lawyers treat their clients - they come first, they own their "file," no conflicts of interest, etc.Additionally, Jordan is currently the host of Let’s Get Up to Business a podcast that helps business owners build, grow and protect their companies, as well as the Chair of Big Brothers Big Sisters of Central Florida a non-profit that pairs hundreds of underserved children with professionals who mentor them for most of their lives and help them achieve success.Jordan’s life motto is that High Seas Raise All Boats - we are stronger together and we can make the world a better place.    Company name: LegalEase Marketing Website: https://legaleasemarketing.com/ Email: [email protected] Facebook: https://www.facebook.com/search/top/?q=legalease%20facebook Twitter: lawyerwithalife LinkedIN: https://www.linkedin.com/company/legaleasemarketing/ YouTube Channel: https://www.youtube.com/channel/UCrO8tHOcVcHLiulu8ogYM7A Instagram: legaleasemarketing   Allison Bio:   Allison C. Williams, Esq., is Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest growing law firms in the nation, as Ms. Williams grew the firm 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017.  In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest growing companies among graduates of Florida State University.   In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers.  She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money.  Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications and money management in law firms.    Law Firm Mentor Master Class: https://lawfirmmentor.net/masterclass    Contact Info:   Contact Law Firm Mentor: Scheduler: https://meetme.so/LawFirmMentor     Snippets   00:11:06 (1 Minute 9 Seconds) Jordan Ostroff: So I'm a huge fan of video and or but one of those to the benefit of video is you can pull audio from the video, you can pull images from video. You can't do the reverse. And so, like, when we do our, I don't do a podcast, I start as a Facebook live show and then we go to a podcast, because that way I have a video, I have the audio, and I can give people the way that they want to go forward to listen to us or watch us. But from the standpoint of marketing, you, I'm not going to pay to push the audio version of it. I'm going to pay to push the video version of it or or vice versa, depending upon who I'm trying to target. And so you really have to think about what makes the most sense to that ideal client. Are you pushing them to a podcast or are you pushing them to a written newsletter or are you pushing them to a YouTube channel? Are you pushing them to, whatever it's going to be? Because that's going to impact how you spend your money in marketing. Allison Williams: Yeah, so there's some gold in that. I love the idea that if you start with video, you have the image and the audio versus if you start with audio, you just have the audio. And I think there is definitely value to that that perspective.   00:15:34 (37 Seconds) Allison Williams: And I think a lot of people are kind of of the mindset of where let me go to a place where I'm comfortable. But you really have to think about where your people are and go for, go where your people are. Right. If the people are on Clubhouse, that's where you need to be versus, you know, I like to be on Facebook, so that's where I'll stay. Jordan Ostroff: And I'm OK with splitting the difference. Like take where they're going to be and take what you're comfortable with and then try to find ideally some sort of an overlap there. I think the most interesting one is business attorneys. So you're a business attorney, you're working with business owners and business owners are going to be in a couple of different places depending upon what your niche is.