The 7 steps in our security sales process - S1E17

from Security Business: Marketing and Ops for Ambitious Alarm Companies · host Marshall Jones Jr.

Every business, fundamentally, sells the same way. But in practice, the process can be wildly different. We have seven steps in our process, whether we’re selling burglary alarm systems, access control, CCTV, or fire protection. We use direct calls to initiate conversations and in person appointments to find out how we can help and delivery our quotes. It’s old school, but our system works.

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This episode is 11 minutes long.

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This episode was published on March 11, 2023.

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