The 7 Things the Top 1% of Companies Do Better with Their Case Studies by Joel Klettke of Case Study Buddy

Joel Klettke of Case Study Buddy joined us to share the 7 things the top 1% of companies do better with their case studies. Here are our biggest takeaways from Joel’s talk: 1. You need to involve the whole team in the case study process. 2. Tell a story. People resonate with stories and not all brands can/want to share metrics 3. Build a process and framework to support your case study work. Links to additional resources & slides: https://www.clearscope.io/webinars/7-things-the-top-companies-do-better-with-their-case-studies