The $7 Trillion Wellness Industry Is Selling You Anxiety | Ep64

Your HRV dropped 15 points overnight. Does that ruin your day? On Episode 64, Klaudia Balogh and Don Moxley dig into the line between health agency and health obsession, and why "orthosomnia" (losing sleep over your sleep score) is a real and growing problem.We are the first generation that can walk into a doctor's office with months of our own health data, and that agency is genuinely powerful. But for a growing number of people, tracking has tipped into obsession. In this episode, Klaudia and Don talk through where that line sits, why it matters, and how to build real resilience instead of just chasing a better score.In this episode:• Why orthosomnia is becoming an actual clinical concern among wearable users• The Pareto principle applied to health: the last 20% of optimization costs roughly four times the effort of the first 80%• Don's "speedometer" rule for reading his own HRV data without letting it dictate his day• The controversy around a newly funded Stanford wearable claiming to track female hormones• Why the Global Wellness Summit named "over-optimization backlash" one of its defining 2026 wellness trends, and how the $7 trillion wellness industry is trying to solve a soon-approaching $7 trillion healthcare problemSource: US health spending to surpass $7T by 2031, and even $9 trillion by 2035, according to estimates from the Centers for Medicare & Medicaid Services Office• The data behind wearable abandonment: roughly a third of users quit within six months• How devices like the Oura Ring and Whoop are helping some users cut back on alcohol• Don's own experiment coming off metformin and blood pressure medication, and what he and his wife are noticing about GLP-1s and HRV• The Five Rocks: purpose, community, movement, nutrient-dense food, and sleep & light. The small, sustainable levers that build real resilience.LINKSMore from Klaudia: https://longevityjournalist.comMore from Don: https://trainrecoverwin.comWho's the 90% Healthy Podcast for?It’s for you who wants to build a resilient body without losing your mind. If you are sick of counting every calorie, tracking too many stats, or not even wanting to start, yet ready to stop feeling just “OK”. Klaudia and Don invite you to build resilient health that bends with real life. No rigid rules. No guilt. Just simple 1% shifts that create a strong foundation, so you can sleep like a baby, perform like a boss. and feel damn good. We cut through the noise, bring you real science (not TikTok trends), and make it easy to understand what works for the long run.Tune in wherever you listen to your podcasts.