The $700 billion “plumbing” infrastructure that powers AI

You use AI every single day — but do you know what's actually happening on the other side of your screen? Every ChatGPT prompt runs on a vast physical infrastructure that's costing hyperscalers like Amazon, Google, and Meta over $700 billion in 2026 alone. Nathan Hall, VP and GM of Asia Pacific and Japan for Everpure (formerly Pure Storage), breaks it down in plain English — including why your electricity bill might eventually pay the price.Companion newsletter on SubstackFind out more on our website