The $700B Green Building Founder Who Realized It Wasn't Enough - David Gottfried

Whathappens when you spend 40 years building a $700 billion global movementspanning 85 countries—only to realize the planet is still degrading, yourmarriage has collapsed, and your physical body is broken?DavidGottfried is a Stanford-trainedengineer, founder of the U.S. GreenBuilding Council (USGBC) and the World Green Building Council (WorldGBC), and author of Regen360: An Operating System for a Regenerative Earth.Despite scaling green building into a global standard, David realized thatconventional metrics like growth, profit, and GDP are measuring the wrongscoreboard. Confronting personal burnout and loss, he developed the Regen360 framework—an operating system centered on HOPE (Health on Planet Earth) and Soul Worth.In this episode of FailCraft, David joins Ezekiel to discuss the danger ofusing sheer willpower to drive success. He shares the painful lesson ofwatching his father pass away with wealth but no oxygen, explains why pushingpast physical limits broke his body, and reveals how using a "TruthProtocol" with AI keeps his work accountable and grounded.Inthis episode of FailCraft, you’ll discover:·        Solar Panels on the Titanic: Why scaling a $700B movement was still insufficient toreverse climate degradation.·        The High Price of Unchecked Discipline: How completing five "Death Rides" on Motrinand willpower led to physical collapse.·        Redefining Wealth: How watching his father die with net worth but no airshifted David's metrics to "Soul Worth".·        The HOPE Metric: Why civilization needs to replace pure GDP growth withHealth On Planet Earth.·        Full Equation Accounting: Factoring human, carbon, and landfill waste into everycorporate bottom line.·        AI & Radical Honesty: Using a "Truth Protocol" in AI to challengeego and filter out reactive emotions.·        The Modern Elder Gardener: Moving away from ego-driven leadership to plant seedsfor future generations.ConnectWith David Gottfried:·        Website Hub: regen360.net (Pre-orderRegen360, explore podcasts, and learn aboutRegenCircles!)·        Books: Regen360: An Operating System for a Regenerative Earth,Greed to Green, and ExplosionSupportthe Show:·        Fuel the FailCraftMission: https://iferia.nestuge.com/supportme·        Subscribe, leave areview, and share this episode with a leader or innovator!Wantto Be a Guest on FailCraft?·        Connect with Ezekielon PodMatch: https://podmatch.com/hostdetailpreview/failcraft00:00 Introduction:David Gottfried & The Limits of Green Building02:30 The TitanicRealization: Why a $700B Market Wasn't Enough05:04 The GrowthCost: Institutional Success vs. Systemic Failure06:40 Death Rides& Burnout: The Microscopic Line Between Devotion & Self-Destruction08:24 Lungs Over NetWorth: Redefining True Wealth & Soul Worth10:39 ChangingCorporate Defaults: Full Accounting and Life Cycle Assessment12:45 Writing with AI& The Truth Protocol: Calling BS on Ego15:26 Re-engineeringYour Operating Code: Taking Ownership of Burnout17:03 David’sDefinition of Success: The Modern Elder GardenerChapters:19:05 Connect with Regen360& Show Notes