EPISODE · Sep 9, 2025 · 43 MIN
The $720K Exit That Disappeared
from The Unofficial Shopify Podcast · host Ben Knegendorf, Kurt Elster
"I'm not very good at success. That's something I learned as part of this."Ben Knegendorf went from forklift operator at Walmart to selling his stake in an indoor golf business for $720,000. Then he watched most of it disappear through lifestyle creep, speculative investments, and financial ignorance. His second exit was different - and his brutal honesty about where the money went offers real lessons for entrepreneurs facing their first big payday.SponsorsSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.com/unofficialZipify - Build high-converting sales funnelszipify.com/KURTLinksBen Knegendorf: https://www.benknegendorf.com/Dropship Breakthrough: https://dropshipbreakthru.com/Ben's 2022 Episode: https://unofficialshopifypodcast.com/episodes/ben-knegendorf-dropships-FLGufeLEJohn Murphy's Episode: https://unofficialshopifypodcast.com/episodes/john-murphy-ebikegeneration-IcHgGRVaWork with KurtApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
What this episode covers
Ben Knegendorf's Money Story "I'm not very good at success. That's something I learned as part of this." Ben Knegendorf went from forklift operator at Walmart to selling his stake in an indoor golf business for $720,000. Then he watched most of it disappear through lifestyle creep, speculative investments, and financial ignorance. His second exit was different - and his brutal honesty about where the money went offers real lessons for entrepreneurs facing their first big payday.
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The $720K Exit That Disappeared
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