The 84% Problem: What Bad Ads Are Costing Game Publishers

84% of players uninstall games due to disruptive or poorly placed ads, proving that bad ads don't just hurt a game's reputation but its bottom line, too. Our hosts, Peggy Anne Salz and Brian Baglow, dive into AppHarbr's recent report, “Player Sentiments On In-Game Ads” — a one-of-a-kind survey of over 600 players — before Peggy hits the floor at Gamesforum London to ask games professionals how they combat problematic creatives. Ad monetisation and growth experts from Kwalee, Product Madness, Moloco, GameBiz Consulting and Playtika share the steps to taking back control of your game's ad quality and where they see the most growth for games in 2025. Božo Janković - https://www.linkedin.com/in/bozoj/ John Wright - https://www.linkedin.com/in/johnwright1987/ Bruno Balistrieri - https://www.linkedin.com/in/bruno-balistrieri-5b10a8194/ Piyush Mishra - https://www.linkedin.com/in/piyush-mishra-4333a340/ Or Zilberman - https://www.linkedin.com/in/or-zilberman-469834131/ Michael Fortune - https://www.linkedin.com/in/mifortune/ CHAPTER TIMESTAMPS 00:00 - Intro 01:35 - AppHarbr Survey 03:41 - Relevance, timing, and quality 07:09 - Božo Janković - GameBiz Consulting 13:57 - John Wright - Kwalee 22:19 - Bruno Balistrieri - Kwalee 24:56 - Piyush Mishra - Product Madness 31:38 - Or Zilberman - Playtika 34:38 - Michael Fortune - Moloco * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 X - https://x.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event