The 87% Conversion Rate That Isn’t Really Yours

Restaurant technology platforms love a great conversion rate. 87%. 91%. Sometimes even higher. And those numbers can be completely accurate while telling you very little about how well your digital experience actually converts demand into revenue.The problem is the denominator.In this episode of Little Raps, Joseph Szala digs into how restaurant digital ordering platforms define conversion, why “engaged guests” can dramatically inflate the number you see in a QBR, and the simple question every restaurant leader should ask before celebrating a spectacular conversion rate.