The 9 Most Common Mistakes That Game IP's and Brands Make

Join Christian Fonnesbech, Head of IP Development at Leverage, as he shares valuable insights from his highly successful talk in Europe. In this enlightening video, Christian reveals the 9 most common mistakes in game IP and brand development. From underestimating the long-term value and focusing on things instead of characters, to the importance of uniqueness, relatability, and integrating IP with gameplay, Christian covers essential aspects of creating successful game IPs. He emphasizes the significance of storytelling, the universe, managing writers, and starting brand conversations early. Don't miss this opportunity to learn from an industry expert. Stay connected with Christian Fonnesbech on Twitter: https://twitter.com/cfonnes and LinkedIn: linkedin.com/in/christianfonnesbech. Hashtags: #GameIPs #BrandDevelopment #GameDesign #Storytelling #GameIndustryInsights #LeverageGames