The 90%/10% Principle in Entrepreneurship

Simple principle and idea: Focus 90% of your strength on your ‘archimedes lever‘ (what you are insanely good at, and what you *already* are doing to maximize your impact) and then use your superfluous 10% of energy and focus on very risky, uncertain entrepreneurial ventures to expand yourself. This seems to be the optimal way to leverage your strengths, while still allowing yourself the opportunity to explore NEW ventures outside of your ‘domain expertise’. MORE: https://erickimphotography.com/blog/2021/02/15/the-90-10-principle-in-entrepreneurship/