The 90-Day Content Plan for Clinics

Most clinic marketing isn’t failing because of effort—it’s failing because it’s irrelevant.In this episode, Jimmy and Andrea break down why traditional approaches (press releases, feature updates, polished promos) don’t work anymore—and what actually does.They explore:Why “when everyone is shouting, it’s just noise”The critical difference between storytelling and self-promotionA practical 90-day system to test and improve contentWhy “safe” marketing is actually the riskiest moveHow to think like a media company inside a healthcare businessWhere AI fits into your workflow—and where it can hurt youKey takeaway: Connection beats perfection. Relevance beats volume.If you’re a PT or clinic owner trying to grow, this episode gives you a system you can actually implement—not just ideas.9️⃣ Guest CalloutsAndrea → Writing and speaking on AI in healthcareFocus areas:Responsible AI use in healthcareMessaging and positioningUsing AI as a strategic tool (not a shortcut)