The 90-Day Content Plan for Clinics

An episode of the PT Pintcast - Physical Therapy podcast, hosted by Jimmy McKay, PT, DPT | Physical Therapy Podcast, titled "The 90-Day Content Plan for Clinics" was published on March 31, 2026 and runs 58 minutes.

March 31, 2026 ·58m · PT Pintcast - Physical Therapy

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Episode Description

Most clinic marketing isn’t failing because of effort—it’s failing because it’s irrelevant.

In this episode, Jimmy and Andrea break down why traditional approaches (press releases, feature updates, polished promos) don’t work anymore—and what actually does.

They explore:

Why “when everyone is shouting, it’s just noise”The critical difference between storytelling and self-promotionA practical 90-day system to test and improve contentWhy “safe” marketing is actually the riskiest moveHow to think like a media company inside a healthcare businessWhere AI fits into your workflow—and where it can hurt you

Key takeaway:

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