The 90-Day Rule for Trade Show Follow-Up

Every brand spends thousands on a trade show booth but fumbles the follow-up. In this episode of The Event Marketing Podcast, Lucas and Luna break down a data-backed 90-day follow-up framework used by high-performing exhibitors. They cite a 2025 study by the Center for Exhibition Industry Research showing a 33% higher conversion rate for leads contacted within 24 hours versus 72 hours, and walk through a three-phase timeline—immediate, short-term, and long-term—that turns booth conversations into closed deals. They also discuss common mistakes like the 'lead dump' email and how to use event-specific content to stay top-of-mind. Whether you're a veteran exhibitor or planning your first booth, this episode gives you a repeatable system, not just vague advice. #TradeShowFollowUp #EventMarketing #LeadNurturing #BoothStrategy #ExhibitorTips #SalesPipeline #EventROI #MarketingStrategy #BusinessDevelopment #TradeShowTips #LeadConversion #CEIR #EventProfs #B2BMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #TheEventMarketingPodcast Keep every episode free: buymeacoffee.com/fexingo