EPISODE · Jul 23, 2026 · 4 MIN
The 95-5 rule: why most of your market isn't listening right now
from Leaders Insights — Marketing · host Leaders Insights
Most buyers aren't in the market for your product today, and chasing them with performance advertising is expensive and largely futile. The 95-5 rule reframes brand building not as a soft expenditure but as the only rational strategy for long-term revenue growth.
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This episode is 4 minutes long.
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This episode was published on July 23, 2026.
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