The 95% Beneath What Everyone Sees w/ Courtney Johnson

On the latest episode of "Authenticated," Kate is joined by personal branding coach and content creation strategist Courtney Johnson to explore what it actually means to authentically build online through content. They leverage their shared understanding that honesty, with yourself and your audience, is the only currency that matters, dissecting why most people fail before they even begin and how the fear of being seen is completely rational fear and one that can be faced. Kate and Courtney also examine the privilege of honesty that comes with financial stability and audience growth, the 95/5 rule that creating at its core is mostly internal healing work, and why posting imperfectly 10,000 times will always beat posting perfectly 100 times. Their conversation explores the intersection of propaganda and positive behavior change, the analytics as a reflective tool for deeper self-discovery rather than rejection, and how withholding truth is the biggest integrity breach of all. Courtney Johnson - All Links ✨Kate McLeod WebsiteAuthenticated All Access