The 95th Percentile — Guest Maria Ogneva from Attensity

Disingenuous apologies from Facebook. Microsoft has an interesting campaign, in spite of silly phones. No one seems to care about BP at the pump. W+K with another slam dunk Nike spot for the World Cup. This week on the show, Maria Ogneva, director of social media for Attensity, joins us to talk social CRM. Learn how to build a rock solid editorial campaign based on social data, and engage with your publics at a whole new level online.