The 97/3 Rule, Live: Years of Nurture, One Raised Hand episode artwork

EPISODE · Aug 9, 2026 · 1H 15M

The 97/3 Rule, Live: Years of Nurture, One Raised Hand

from Sales And Marketing Mastery - The Revenue Ronin. Discipline. Data. Results. 🥷 · host The Revenue Ronin

In today's Startup Circle session, Justin breaks down a real-time example of the 97/3 Rule — a community member who followed The Revenue Ronin for years finally ready to launch her own consulting practice. The episode covers why offline networking events out-convert digital-only touchpoints (with a breakdown of a $47 restaurant-partnership dinner model), how to lead outbound outreach with value instead of a pitch, and why marketing always starts with an audit. Plus: two personal milestones — Justin's digital marketing class relaunching at MiraCosta College, and the first-ever in-person AI for Business Mastermind event in Escondido — and a free live webinar announcement for non-technical founders on August 21.Chapter Markers:00:00 Wins of the week04:30 The offline event model that converts15:00 MVP webinar announcement20:00 The 97/3 Rule in action30:00 Start With Why and core values38:00 Account-based marketing, done right48:00 Tokenization tips and platform pivotsAt the end of our lives, we will ask ourselves 4 simple questions: Did I live? Did I love? Did I matter? Did I make a difference? Keep making a difference. Build that mind. Build that body. Build that business. Build that bank account. But most importantly — build that legacy. Stay healthy. Stay hungry. Stay humble. We'll see you at the top!🥷 The Revenue Ronin⚔️ Discipline. 📊 Data. 🎯 Results.https://therevenueronin.beehiiv.com/

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