The A-List Podcast: Michael Bierut

[0:00 – 1:56] Intro [1:57 – 4:27] Growing up in non-starstudded Ohio and discovering his drawing talents. [4:28 – 7:20] Serendipitously stumbling on the book “Aim High for a Career in Graphic Design / Art by S. Neil Fujita” at age 14 and starting art as a vocational trade. [7:21 – 12:10] The benefits of social ineptitude and the nerve to push yourself creatively. [12:10 – 17:57] The curse of ‘knowing the rules.’ [17:58 – 26:16] For the love of rules and parameters. [26:17 – 28:16] Helvetica and 70’s font style at the University of Cincinnati [28:17 – 33:35] The magnetic pull to New York City and working with mastermind Massimo Vignelli. [33:36 – 36:10] The healthy side of a workaholic. [36:11 – 38:16] Wisdom gained from 10 years with Vignelli and the importance of compelling ideas. [38:17 – 43:08] Leaving Vignelli to become a partner at Pentagram in 1990. [43:09 – 48: ] Working on the top-secret Hillary Clinton campaign logo. [52:49 – 54:59] Outro