The A-List Podcast: Prentice Howe

[0:00 – 1:18] Intro [1:18 – 2:20] Honolulu born, and Boston raised, Prentice ends up finding his roots in Texas once he starts attending SMU. [2:20 – 3:57] Taking an Intro to Advertising class at SMU that quickly changed his anticipation of being a business major, finding a passion for the advertising industry and starting to build a creative portfolio [3:58 – 5:58] The jump starts to his career— working on accounts such as Anheuser-Busch while traveling and building his portfolio along the way [5:58 – 10:28] Mentions of some of his first work produced in the industry and learning that eliciting emotion doesn’t always evolve by just “being funny” [10:28 – 14:40] Leaving Texas to try out life in LA writing screenplays, “failing forward”, and an interaction with a neighbor that helped him realize his passion for advertising as a career. [14:40 – 20:40] Starting work at Door Number 3 as an ECD, strategies for dealing with imposters syndrome, nurturing your network and finding the right people to surround yourself with [20:40 – 23:25] Taking a leap of faith moving to Detroit to become a Creative Director at Donor to soon hearing Door Number 3 knocking on the door again, deciding to buy the agency and officially making Austin home. [23:25 – 27:40] Door Number 3’s homecoming, refreshing the agency’s brand identity, creating their positioning strategy and writing a book called the Empowered Challenger Playbook [27:40 – 34:55] Discussing some rising challenger brands, the process of writing the Empowered Challenger Playbook and a look into Prentice’s daily routine [34:55 – 38:47] What the city of Austin and its advertising landscape looks like [38:47 – 46:45] Discussing evolving industry trends, his take as a business owner and his advice for young people in the industry [46:45 – 48:55] Outro