The “A vs B” pricing strategy explained

Most gyms overcomplicate pricing, and it’s costing them sales, retention, and long-term growth.In this episode, We break down the AB Pricing Framework used at Legacy Personal Training to simplify gym memberships, reduce friction, and increase conversions.Instead of overwhelming prospects with multiple packages, programs, and pricing tiers, they explain how offering just two unlimited semi-private training options creates clarity and improves retention.