The ABCs of Legal Marketing with Paul Grabowski

Paul Grabowski is the CMO of Bracewell & Giulliani LLP and the co-author of "The ABCs of Legal Marketing" (written with Cool Things Entrepreneurs Do host, Thom Singer). Paul believes that to be successful attorneys must think like entrepreneurs. Gone are the days when doing good work will lead to more business. Today lawyers must embrace all aspects of running a successful business, including sales, marketing and business development.Thom Singer sits down with Paul in his Houston office to talk about what lawyers can learn from other industries, and what all businesses can learn from successful lawyers. They also talk about their new book. Learn more about your ad choices. Visit megaphone.fm/adchoices