The academic journey in marketing, encouraging the next generation of marketers, and the importance of relationships

from AMA Marketing / And with Bennie F. Johnson · host Lerzan Aksoy, Bennie F. Johnson

Marketing / And Live from New York City, Episode 2: Lerzan Aksoy, Ph.D., Gabelli School of Business, Fordham University joins AMA's Bennie F. Johnson to talk about her academic journey in marketing, how she is helping to encourage the next generation of marketers to be lifelong learners, and the importance of relationships.

Episode metadata supplied by the publisher feed · Published Oct 9, 2024

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The academic journey in marketing, encouraging the next generation of marketers, and the importance of relationships

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