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The Accidental B2B Marketer:​​ Uniting a Global Brand with Storytelling and Podcasting

EPISODE · Oct 21, 2025 · 31 MIN

The Accidental B2B Marketer:​​ Uniting a Global Brand with Storytelling and Podcasting

from The Kula Ring · host Kula Partners

When Jackie Slaght joined E Tech Group, she didn’t expect to become the “accidental B2B marketer.” Now as Director of Marketing Communications, she’s helping unify a global team through storytelling and a newly launched podcast, Beyond Tech. In this episode, Jackie shares how the show amplifies technical voices, strengthens internal communication, and fuels eTech’s growing brand presence across multiple global locations.

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The Accidental B2B Marketer:​​ Uniting a Global Brand with Storytelling and Podcasting

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