The Accidental Founder: From Kitchen Experiment to £12M Brand - Lucie Macleod, Hair Syrup  episode artwork

EPISODE · Apr 7, 2026 · 1H 5M

The Accidental Founder: From Kitchen Experiment to £12M Brand - Lucie Macleod, Hair Syrup

from She Did That · host Claudia Green

Lucie Macleod never set out to build a business. While at university, she began concocting a homemade hair treatment in her parents’ kitchen to solve her own hair struggles - what started as a personal fix quickly gained traction, turning her into an accidental founder with a £6M-a-year brand before she ever stepped into the spotlight.After going viral on TikTok and building a loyal following, Lucie entered Dragons’ Den, where she faced tough criticism from the investors - but what looked like a setback only amplified her momentum. Today, she’s scaled to £12M in revenue and is setting her sights on global expansion.This is a story of instinct, resilience, and building something extraordinary without ever planning to.

Lucie Macleod never set out to build a business. While at university, she began concocting a homemade hair treatment in her parents’ kitchen to solve her own hair struggles - what started as a personal fix quickly gained traction, turning her into an accidental founder with a £6M-a-year brand before she ever stepped into the spotlight.After going viral on TikTok and building a loyal following, Lucie entered Dragons’ Den, where she faced tough criticism from the investors - but what looked like a setback only amplified her momentum. Today, she’s scaled to £12M in revenue and is setting her sights on global expansion.This is a story of instinct, resilience, and building something extraordinary without ever planning to.

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The Accidental Founder: From Kitchen Experiment to £12M Brand - Lucie Macleod, Hair Syrup

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Lucie Macleod never set out to build a business. While at university, she began concocting a homemade hair treatment in her parents’ kitchen to solve her own hair struggles - what started as a personal fix quickly gained traction, turning her into...

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