The Acquisition Channel That Lifts All Others — And Most Nonprofits Ignore It (with Kris Johns)

Nonprofits are facing unprecedented funding volatility, shrinking donor files, and increased pressure to prove impact, forcing them to rethink how they build trust with new and current donors. In today's episode, Kris Johns discusses how nonprofits can tap into television as a surprisingly accessible, highly trusted channel for donor acquisition and long-term relationship building — often at a cost lower than social media advertising. Tune in to learn how television amplifies every other channel in your mix, why evergreen efforts matter all year long, how small budgets can still succeed on the big screen, and how to measure results across an integrated fundraising campaign. Want to suggest a topic, guest, or nonprofit organization for an upcoming episode? Send an email with the subject "NPFX suggestion" to [email protected]. Additional Resources AdGood's Ad Manager tool https://adgood.streamr.ai/ [NPFX] Authentic, Ethical, and Effective Messaging — From Theory to Practice https://www.ipmadvancement.com/npfx/authentic-ethical-and-effective-messaging-from-theory-to-practice Guest Kris Johns is the CEO and Founder of The AdGood Foundation, a 501(c)(3) nonprofit dedicated to transforming unused advertising inventory into a powerful tool for social change. By leveraging global partnerships and advanced technology, AdGood empowers nonprofits with affordable and effective Connected TV (CTV) advertising solutions. With over 15 years of experience in media technology, Kris specializes in Streaming (FAST & AVOD), Monetization, and AdTech. His career has been driven by a commitment to innovation, growth, and impact, consistently achieving revenue growth and enhanced profitability through strong client relationships and strategic leadership. Founding AdGood was a natural evolution for Kris, uniting his passion for social impact with a deep understanding of streaming and AdTech. Under his leadership, AdGood continues to innovate and lead in the digital advertising industry, delivering effective solutions that meet the evolving needs of clients and consumers alike. https://www.linkedin.com/in/krisjohns/ https://adgood.org/ Host Russ Phaneuf, a co-founder of IPM Advancement, has a background in higher education development, with positions at the University of Hartford, Northern Arizona University, and Thunderbird School of Global Management. As IPM's managing director & chief strategist, Russ serves as lead fundraising strategist, award-winning content creator, and program analyst specializing in applied system dynamics. https://www.linkedin.com/in/russphaneuf/ https://www.ipmadvancement.com/ Connect with NPFX LinkedIn https://www.linkedin.com/showcase/npfx/ Facebook https://www.facebook.com/npfxpodcast Instagram https://www.instagram.com/npfx_podcast/ YouTube https://www.youtube.com/@ipmadvancement