The Acquisition Playbook: Claudia Laurie on Building Prive and Selling Smart

Claudia Laurie spent two and a half years at Uber mastering the science behind pricing, incentives, and subscriptions before leaving to build Prive, a subscription billing platform for D2C brands. Four years later, she had raised $5M, processed half a billion dollars in GMV, and successfully exited through an acquisition. In this episode, Claudia breaks down how she and her co-founder pivoted from their original idea after customer feedback, built a sales motion from scratch, and fundraised pre-product as first-time founders. What does it actually feel like to go from LOI to close? How do you evaluate competing acquisition offers when your team already thinks they're moving over? Claudia pulls back the curtain on all of it. Honest, tactical, and full of hard-won pattern recognition, this episode is a masterclass in founder decision-making.