The Ad Strategy That Sells High Ticket Offers

Ready to scale your coaching, consulting, or expert business with effective ad strategies in 2026? In this episode of Sold Out Events, host and paid events expert Zach Hesterberg breaks down the ad and sales funnels that are working right now for high-ticket client acquisition. Drawing from years of hands-on experience and real client results, Zach shares actionable insights on moving beyond word-of-mouth and one-on-one Zoom calls to create scalable, predictable systems for client growth. Discover the pros and cons of three core high-ticket sales processes: call booking funnels, webinars, and the game-changing paid virtual event (or paid challenge). Zach explains why paid virtual events, using low-ticket entry points like $7–$9 events, deliver stronger show rates, higher buyer intent, and better conversions for premium coaching or consulting offers. Learn the exact steps for crafting irresistible ads, optimizing your funnel, and setting up your tech stack for seamless execution. Whether you're aiming for your first $10K month or scaling to seven-figures, this episode is packed with tips to help you master event-based marketing, build trust at scale, and turn ad clicks into loyal clients. Don’t miss out. Subscribe for more high-ticket event strategies and expert guidance from Zach!   Zach Discusses: Predictable client acquisition through ads Limitations of direct call-booking funnels Challenges with traditional webinar approaches Benefits of paid virtual events/challenges Importance of building trust and authenticity Pricing strategies for high-ticket offers Practical ad setup and campaign strategies   Timestamps: 00:00 What Got You Here Changes 03:40 Boosting Call Bookings Effectively 08:40 Webinar Attendance Challenges Explained 12:25 Improve Webinar Conversion Efficiency 14:24 Shifting Beliefs with Minimal Effort 18:40 Skeptical Freebies and Non-Payers 23:31 Authenticity Over Perfection 26:22 Price High to Reflect Value 30:53 Proven Virtual Event Sales Strategy 34:20 Targeted Video Marketing Tips 35:36 Webinars, Engagement, and Next Steps   About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/