The ad that makes you drink more

from Science unscripted · host DW

We know advertising works. (It's why the industry exists.) But a new study on beer ads in Germany shows how. Causally.

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How long is this episode of Science unscripted?

This episode is 30 minutes long.

When was this Science unscripted episode published?

This episode was published on April 30, 2026.

What is this episode about?

We know advertising works. (It's why the industry exists.) But a new study on beer ads in Germany shows how. Causally.

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