The AdCast Podcast 29 - Marketing During Times of Crisis w/ Harlan Schillinger

In this episode: Since beginning his legal advertising career in 1978, Harlan Schillinger has learned a lot about law firms. Today we speak with him about how to navigate your business through this trying time in history. Learn the steps you need to take in your own business to help you come out on top of the other side of this Coronavirus pandemic. About Harlan Schillinger: Harlan Schillinger has four decades of experience in legal advertising with a passion for legal marketing, intake, and conversion. Harlan is widely considered the Grandfather of Legal Advertising, being the very first in the Legal field to produce and market Television Advertising for the Legal community. Harlan's commercials started airing throughout the country in 1978-79. Harlan has worked with more than 130 law firms in over 98 markets throughout North America. Currently, he is consulting privately only with lawyers who share his vision of increasing business, being accountable, and obtaining high-value cases. He takes, perhaps, the most unique and accountable approach to intake and conversion and insists on complete accountability within that arena. ABOUT VIP MARKETING AND ADVERTISING VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Traditional Media | Branding | Company Identity | Copyright | Inbound Marketing | Content | Political Strategy | Political Marketing Consulting | Political Advertising DIGITAL MARKETING + ADVERTISING SEO | SEM | Online Display Advertising | Retargeting | Mobile | Site Analytics | Conversion Models | Reputation Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Development | Execution | Management & Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .