The AdCast Podcast 49 - Growing Your People w/ Culture Consultant Arnie Malham

How many times are you willing to do something wrong in order to figure out the right way? Today's guest on the AdCast, Arnie Malham, explains to host, Eric Elliott, and the rest of us that sometimes it can take years of doing the wrong thing to finally lead to the right. In fact, Arnie literally wrote the book on it. Speaking of books, make sure to check out Arnie's Better Book Club, where teams can read together and grow together while getting rewarded along the way. How important is "Culture" within a workplace? What does it even mean to build culture among the people in your company? During the conversation, we'll learn what goes into this growth process. How do we grow our team, our company, or even ourselves? We'll learn all that and more on today's AdCast. Connect w/ Arnie Malham: LinkedIn: https://www.linkedin.com/in/arniemalham/ Twitter: https://twitter.com/amalham Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/ericmelliott ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.vipmarketing.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VIPMarketingUSA Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com