The AdCast Podcast 58 - "Go Luck Yourself" with Andy Nairn

Andy Nairn is one of the world's most respected brand strategists, and the co-founder of one of the UK's most successful creative agencies: Lucky Generals. Named after Napoleon's famous quote "I would rather have a general who was lucky than one who was good", the agency has more than lived up to its name, securing work with Amazon, Virgin Atlantic, Yorkshire Tea and many more. Lucky Generals has been shortlisted for Campaign magazine’s Agency of the Year for the last five years in a row, and Andy has been recognized as one of the top five creative people in world advertising by Business Insider. While he certainly believes in hard work, he argues that one resource that’s missing from many agencies, and marketers alike is, you guessed it; luck! In his book “Go Luck Yourself” he demystifies luck, and offers 40 ways to stack the odds in your brands favor. IN THIS EPISODE The future of marketing agencies, discovering different avenues of creativity, authenticity in branding, and the inspiration behind his book “Go Luck Yourself”. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston,  SC. Our mission is to separate our clients from the crowd. We commit to  serve and deliver their marketing and creative needs on time and within  scope. So then, our goal is to partner with businesses to market to the  right people, capture their attention. In brief, we get results with  premium video production, social media marketing, graphic design, media  planning, and media buying. Ultimately, we believe every business  deserves Very Important Placement. The VIP Marketing team understands that all media plans are not  created equal. So much great creative work is sabotaged by their  placement. What good is an awesome video if no one sees it? Or, what if  it’s served to the wrong audience? Generally speaking, you’re wasting  dollars. VIP Marketing uses some of the best tools on the market to find  your audience. Then, after building awareness, we aim to keep their  attention. Finally, our strategies help turn these leads into  conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding |  Copyright | Inbound Marketing | Content | Social Media Marketing  Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models |  Reviews Management | CPM, CPC, CPA Models | Online Video | Video  Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print  Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production,  design, and creative agency. Craft Creative video production and  animation services businesses for all of their creative needs. Chiefly,  they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com