The Adcast Podcast 60 - "Creativity Demands Courage" w/ Nick Bailey of futurefactor

Based in the Netherlands, Nick Bailey is a highly decorated creative strategist and digital marketing expert. Named by Adweek in 2011 as one of the world's top 10 creative minds in digital, Nick has held strategic and creative leadership positions at AKQA, Isobar, and DigitasLBi, and picked up over 100 international awards along the way. In 2018, Nick became the creative partner & CEO of “futurefactor” a global communications consultancy that helps creative innovators and ambitious brands identify, articulate, and amplify a leadership position. Through communications strategy, content, and PR; the 20-strong business has achieved a twelve-year long legacy of helping creative companies, tech innovators, and ambitious brands like Airbnb, General Mills, and Uber be the best version of themselves, and be future-proofed for the coming era. IN THIS EPISODE The future of creativity and access to essential creative tools, the social climate of comedy, the risks and requirements of creativity, things creative people should avoid, companies and how they affect diversity and overall cultural impact, social media and mass communication.  ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston,  SC. Our mission is to separate our clients from the crowd. We commit to  serve and deliver their marketing and creative needs on time and  within   scope. So then, our goal is to partner with businesses to market to  the right people, capture their attention. In brief, we get results   with  premium video production, social media marketing, graphic design,  media planning, and media buying. Ultimately, we believe every business  deserves Very Important Placement. The VIP Marketing team understands that all media plans are not    created equal. So much great creative work is sabotaged by their    placement. What good is an awesome video if no one sees it? Or, what  if it’s served to the wrong audience? Generally speaking, you’re wasting    dollars. VIP Marketing uses some of the best tools on the market to  find your audience. Then, after building awareness, we aim to keep their  attention. Finally, our strategies help turn these leads into  conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding |  Copyright | Inbound Marketing | Content | Social Media Marketing  Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models |  Reviews Management | CPM, CPC, CPA Models | Online Video |  Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying |  Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.VIPMarketing.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VIPMarketingUSA Produced by Craft Creative, Charleston’s premium video production,  design, and creative agency. Craft Creative video production  and animation services businesses for all of their creative needs.  Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com