The AdCast Podcast 66 - Get Empowered Through Your Data with Frost Li of Social Chat

Frost Li is San Francisco-based entrepreneur, software engineer, and computer scientist. She was formerly Head of Growth at Wish, and has provided consultation  to unlock and scale growth opportunities with ML and data-driven strategies   for companies like Teespring, Lyft, Pinterest,& Rappi, as well as software engineering at Twitter, Apple, & Google. Frost is the Founder  and CEO of Social Chat, a software that enables brands to host live shopping events directly on their website. Live shopping empowers retailers by increasing overall engagement, average order value, and conversion rate. SocialChat provides the social commerce solution to e-commerce stores giving brands the ability to run live video shopping, simulating the in-person shopping experience for customers. The brands in turn get all the interactions to further optimize the experiences for the users both on the site and through CRM channels for best branding and performance ROI In This Episode we discuss how machine learning can help personalize the online-shopping experience, how brands can optimize their content, what Social Chat is & how it can benefit a brand, how machines are different than humans, the lack of clarity on social media ROI, the future of machine learning/AI, the power of data, and micro vs macro influencers. Connect w/ Frost Li: Website: https://socialchat.ai/ LinkedIn: https://www.linkedin.com/in/frost-li-... Twitter: https://twitter.com/frost Instagram: https://www.instagram.com/frostli/ Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/ericmelliott