The AdCast Podcast 72 - Unlock Your Brand's Potential with Roger Dudler of Frontify

Founder and CEO of Frontify, Roger Dudler has proudly led his organization to the forefront of brand management, with a powerful and holistic cloud-based experience. Since Frontify’s beginnings in 2013, he’s been the driving force behind Frontify’s mission and vision, empowering 2,500+ brands around the world to create, thrive, and evolve. In prior experience, Roger worked as a software engineer and product designer for over 10 years. In 2012, he was inspired to create a  platform that could simplify interdisciplinary collaboration in branding  products, kickstarting a digital guidelines project that would  ultimately become the brand management software platform, Frontify. In addition to spearheading the company, Roger has worked on several software products ranging from governmental to weather forecast applications. He’s a proud father and enjoys spending time with his family in the city of St. Gallen. In this episode we talk about brand management platforms–what they are, and who can benefit from them, what makes actually makes a brand successful, the value of brand authenticity, what Frontify is and who could benefit from it, Frontify success stories, the future of branding, and much more! Connect w/ Roger Dudler: Website: https://www.frontify.com/ Roger's LinkedIn: https://www.linkedin.com/in/rogerdudler/ Frontify's LinkedIn: https://www.linkedin.com/company/frontify/ Instagram: https://www.instagram.com/frontify/ Twitter: https://twitter.com/frontify Youtube: https://www.youtube.com/user/FrontifyApp Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/ericmelliott Brought to you by VIP Marketing & Craft Creative, LLC VIP Marketing is a digital advertising agency based in Charleston,  SC. Our mission is to separate our clients from the crowd. We commit to  serve and deliver their marketing and creative needs on time and within  scope. So then, our goal is to partner with businesses to market to the  right people, capture their attention. In brief, we get results with  premium video production, social media marketing, graphic design, media  planning, and media buying. Ultimately, we believe every business  deserves Very Important Placement. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA Craft Creative is Charleston’s premium video production, design, and  creative agency. Craft Creative video production and animation services  businesses for all of their creative needs. Chiefly, they are experts in  auto, legal and medical videos. Visit www.wecraftcreative.com