The AdCast Podcast 74 - Making Food Famous with Olaf van Gerwen of Chuck Studios

Olaf van Gerwen is the co-founder and Global Creative Director of Chuck  Studios, the world’s first and only global food advertising specialist  headquartered in Amsterdam, with branches in Los Angeles, Moscow and  London. Before starting Chuck Studios, he filmed and directed over 600  commercials in 30+ countries for which he won multiple Lions, Epica’s  and Effies.   Chuck Studios is where food goes to get famous. High speed shooting,  computer controlled robotics and complex special effects are put to work  to deliver mouth watering images. Over the years Chuck Studios has  added strategy to its offering. It currently helps food brands around  the world develop their Culinary Identity: a strategy that turns food  into distinctive brand assets by dictating how it behaves, how it interacts with its  surroundings and by designing the universe it lives in.   In this episode we discuss how Olaf actually landed into the food  advertising industry, the lack of individuality between competing  brands, how to develop a culinary identity, the brilliance of Cheetos  advertising, what the crew eats when filming a food commercial, the  influence food ads have on shaping behavior, and much more!   Connect w/ Olaf van Gerwen: Website: https://chuckstudios.com/ Olaf's LinkedIn: https://www.linkedin.com/in/olafvangerwen/ Olaf's Instagram: https://www.instagram.com/olafvangerwen_fooddirector/ Chuck Studios' LinkedIn: https://www.linkedin.com/company/chuckstudios/ Chuck Studios' Instagram: https://www.instagram.com/chuckstudios/ Chuck Studios' Facebook: https://www.facebook.com/chuckstudios/   Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliotts... LinkedIn: https://www.linkedin.com/in/iamericel... Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/ericmelliott Brought to you by VIP Marketing & Craft Creative, LLC VIP  Marketing is a digital advertising agency based in Charleston, SC. Our  mission is to separate our clients from the crowd. We commit to serve  and deliver their marketing and creative needs on time and within scope.  So then, our goal is to partner with businesses to market to the right  people, capture their attention. In brief, we get results with premium  video production, social media marketing, graphic design, media  planning, and media buying. Ultimately, we believe every business  deserves Very Important Placement. Visit https://vipmarketing.com/ to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketing... Craft  Creative is Charleston’s premium video production, design, and creative  agency. Craft Creative video production and animation services  businesses for all of their creative needs. Chiefly, they are experts in  auto, legal and medical videos https://wecraftcreative.com/