The Adcast Podcast 75 - Stand Out in the Digital Landscape With Alex Kelly of Ceros

Alex Kelly oversees a growth marketing team that includes paid acquisition, SEO, integrated campaigns, events, and marketing operations, working with brands including NBC Universal, Monster.com, JP Morgan, Wall Street Journal, United Airlines, and United Healthcare to create immersive content experiences, and implement modern digital marketing programs that efficiently drive revenue. Prior to Ceros, he was a demand generation marketer at Datadog and developed inbound marketing strategies for several clients across real estate, technology, and education at HubSpot-partner agency Ironpaper. Ceros is a cloud-based platform that aims to unlock your organization's creativity, encompassing a collaborative, real-time digital canvas, upon which designers create animated, interactive content without the need for developers. The published content works across desktop and mobile devices and can be integrated with e-commerce systems using the Ceros e-commerce SDK. Ceros' platform analytics mechanism works in real-time and reports engagement metrics.  In this episode we talk about what Ceros is and who it can benefit, how technology is changing marketing, being authentic to a marketing audience, social media as it pertains to people's desire to connect with each other, the 5 Key elements that makes something appealing on a human level, the effect animations have on your brain, the difficulty of getting people to engage with your content, and a whole lot more! Connect w/ Alex Kelly: Website: https://www.ceros.com/ LinkedIn: https://www.linkedin.com/in/alexjohnkelly/ Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe Email: [email protected] Text: 843-279-5843 Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA