The AdCast Podcast 76 - Develop Your Brand’s Voice with Colin Chow of Twenty First Century Brand

Colin Chow is a highly experienced strategic leader with a background in brand strategy, marketing, consumer insights, and innovation. He has a strong track record working with global Fortune 100 brands and high-growth startups across various industries, including tech, media & entertainment, retail, fintech, and sports. Colin is a dynamic verbal and written communicator, equally at home with C-suite executives and real-world customers. He is an inspiring team builder who thrives on collaboration and is always ready to roll up his sleeves. Colin was born in Montreal, raised in LA, and has been forged in NY and tempered in SF. He has led the strategy for global icons such as Airbnb, Disney, HBO, Nike, and Walmart, as well as the next generation of ambitious brands like Everlane, Headspace, and Instacart. Colin's love for the intersection of strategy and creativity has inspired a career that spans management consultancy at McKinsey to CEO at Redscout. Colin holds degrees from Yale in Art History and Law, which he finds useful when arguing the true meaning of beauty. When not working, he loves to snowboard, swim, and share his love for early 90’s hip-hop with his kids. Colin serves as the Global Managing Partner at 21st Century Brand; a strategic branding and design agency that specializes in building brands for the modern era. The company was founded on the belief that traditional branding practices are no longer sufficient in a world that is rapidly changing, and that modern brands must be built to adapt and thrive in a constantly evolving landscape. Headquartered in San Francisco, California, 21st Century Brand has built a reputation for working with some of the world's most innovative and successful brands. The agency's clients span a wide range of industries, from technology and finance to entertainment and hospitality. 21st Century Brand's team is made up of branding experts, designers, strategists, and creatives who bring a diverse range of skills and perspectives to every project. The company's approach to branding is rooted in research, data analysis, and strategic thinking, and is designed to help clients create a cohesive and compelling brand identity that resonates with their target audience. Whether working with established brands looking to refresh their image, or startups seeking to build a brand from scratch, 21st Century Brand has a proven track record of delivering results. The company's services include brand strategy, brand identity development, visual design, messaging, and brand activation. In this episode of the AdCast, Colin and I discuss: acting on diversity & harmony, how to discuss the undiscussable, the employee(s) who naturally exudes the essence of your brand, the heightened awareness of the average consumer, helping brands understand their public perception, correcting mistakes as a brand, making your brand a community, and much more! Connect w/ Colin Chow: LinkedIn: https://www.linkedin.com/in/colin-chow1/ Website: https://twentyfirstcenturybrand.com/ Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Email: [email protected] Text: 843-279-5843