The AdCast Podcast 81 - Prepare for the AI Marketing Revolution With Alex Makarski

Alex Makarski, an exceptional engineer turned marketer, has made an indelible mark on the digital advertising landscape as the Founder of clickmakers.io and Co-Founder of measurebit.com. Renowned for innovative work in digital media buying, data consulting, and progressive marketing strategies, Alex builds dynamic teams specializing in data integration, attribution, AI/ML-aided media buying, and decision making. With certifications from industry leaders like AdSkills, Google, Microsoft, Amazon, The Trade Desk, and StackAdapt, he successfully manages multimillion-dollar monthly ad spends for diverse companies. Alex's early consulting services for industry giants like McDonald's, Siemens, P&G, Colgate, and RECIPE (Cara Operations) harnessed big data, fueling his entrepreneurial spirit. This led to the creation of Click Makers, a renowned paid media agency, and Measurebit, a consultancy specializing in conversion tracking, analytics, and data integration. Both companies lead in innovative practices such as cookieless server-side tracking, multi-channel attribution, econometrics (MMM), and incrementality, empowering brands with competitive advantages. Alex Makarski's journey exemplifies the power of passion and merging technical expertise with marketing acumen, inspiring marketers and entrepreneurs worldwide. With an unwavering commitment to innovation, he propels the industry forward, anticipating his next groundbreaking endeavors. In this episode of The AdCast we discuss: how to prepare for the AI marketing revolution, the power of having a team, what AI means to current marketing, AI vs Human Instinct, the proposed pausing of AI research for 6 months, veteran marketers on the current state of marketing, how AI will affect marketing agencies, and much more! Connect w/ Alex Makarski: Websites: https://clickmakers.io/ » https://measurebit.com/ » https://alexmakarski.com/ LinkedIn: https://www.linkedin.com/in/alexmakarski/ Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe Text: 843-279-5843 Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA