The AdCast Podcast Rewind - Niche Marketing with Accountant Jason Blumer

In this week's Ad Cast Rewind we bring you episodes 16 and 17 of our former podcast, which was called Your Daily Development...So don't be confused when Eric refers to the podcast by that name. We'll be back next week with an all new episode. Enjoy! In this episode: We speak with Jason Blumer of Blumer & Associates CPAs (Parts 1 & 2) about niche marketing & more! Many accountants don’t specialize in a particular industry. What made Blumer & Associates CPAs focus on the advertising, creative and marketing industry for accounting? Is it good to have a niche? Why is it important for to have a niche? Do you find that most agency owners are great at their position but bad at the business end of the business? What type of situations do you see or mistakes do you see business owners/agency owners make. Many people don’t understand that if you don’t run your back office correctly you could shut down your entire business. What are the first things you would advise a new agency owner to do from an accounting standpoint? How important are budgets for ad agencies? How can agency’s make smarter decisions on expenses such as hiring, building location etc? What are the tough financial decisions that agency owners have to make? How can they be prevented? Has being too nice every gotten in the way of giving a business owner hard medicine/coaching advice? ABOUT VIP MARKETING AND ADVERTISING VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Traditional Media | Branding | Company Identity | Copyright | Inbound Marketing | Content | Political Strategy | Political Marketing Consulting | Political Advertising DIGITAL MARKETING + ADVERTISING SEO | SEM | Online Display Advertising | Retargeting | Mobile | Site Analytics | Conversion Models | Reputation Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Development | Execution | Management & Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative. Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .