🎙️ The Adoption Gap: What the AI for IMPACTS Framework Means for Swiss Market Access

In this episode, co-hosts Gurmit and Angelina speak with Dr. Christine Jacob, Digital Strategist, Health Tech Researcher, Lecturer at FHNW, and internationally recognised expert in technology adoption in healthcare. With over 20 years of industry experience exploring how social, organisational and technical factors shape the acceptance of digital health tools, Christine brings a unique, science-based perspective on how innovation truly lands in healthcare.Our conversation explores the second half of the reimbursement journey: Adoption. While previous episodes focused on the Assessment phase, such as evaluating digital health technologies through tools like Gurmit’s Value Assessment Dashboard (VAD), this episode turns to what happens after assessment — ensuring technologies are actually understood, accepted, and implemented in real-world care settings.Together, we unpack:·         The core “pain points” slowing adoption of digital health solutions today·         The benefits that would emerge if these adoption barriers disappeared·         Christine’s latest research: The AI for IMPACTS Framework – Why she developed it – How it helps organisations navigate responsible, user-centered AI adoption – Where it can be applied across Swiss healthcare settings·         How this framework complements existing assessment tools — and where it can support better, evidence-based decision-making for Swiss market accessWe also reflect on how the Swiss healthcare system can better integrate digital technologies, from hospitals and insurers to patients and clinicians — and how structured adoption frameworks can support more confident, transparent, and scalable digital innovation.As always, opinions expressed are those of our guest. For more information, listeners are encouraged to consult official sources and Christine’s recent publication on the AI for IMPACTS Framework.Sources: Jacob C, Brasier N, Laurenzi E, Heuss S, Mougiakakou S, Cöltekin A, Peter MAI for IMPACTS Framework for Evaluating the Long-Term Real-World Impacts of AI-Powered Clinician Tools: Systematic Review and Narrative Synthesis. J Med Internet Res 2025;27:e67485 URL: https://www.jmir.org/2025/1/e67485 DOI: 10.2196/67485 GET IN TOUCH:Feedback? We’re listening. Send us a message on LinkedIn:  https://linkedin.com/in/gurmitsandhu   | https://linkedin.com/in/angelina-rauShare your experience, feedback, “pain points”  or success with market access & reimbursement of digital health technology #medtech  #meddevice : on the comments section below or DM us on LinkedInDo you know someone who would be a great guest for us to interview? Let us know via LinkedIn | Topics that you want us to focus on. Drop us a comment below!What to Read:  Reimbursement guide on digital health applications within the Swiss healthcare system | Created in collaboration with experts in insurance, law, pharma, and industry including Angelina Rau | Free access, in Eng & De =>https://swisshealthcarestartups.com/en/reimbursement-guide Kohler, Stefan / Rau, Angelina, Vergütung digitaler Gesundheitsanwendungen in der Schweiz, Life Sciences Recht Stämpfli, LSR 1/2023, S. 13-22, Januar 2023       Sandhu G, Mohamed Ghazali IM, Laurenzi E, Miho E. PP22 A Dashboard To Support The Value Assessment Of Digital Health Technologies F...