The adults saving the toy industry episode artwork

EPISODE · Apr 29, 2025 · 17 MIN

The adults saving the toy industry

from Business Daily · host BBC World Service

What gift did you open for your birthday this year? Were you gifted any toys? Lots of adults were.In fact, figures suggest that adults buying toys for themselves is keeping the toy market alive, driving nearly a third of global sales. But what’s behind shift? In this episode we meet the makers, the sellers and the buyers. Produced by: Megan Lawton Presented by: Sam Gruet(Image: A man playing with cars. Credit: Getty Images)

Episode metadata supplied by the publisher feed · Published Apr 29, 2025

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The adults saving the toy industry

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