The Advantages for Manufacturers of Outsourcing Marketing Operations

In today's fast-paced business climate, manufacturers need all the help they can get in many different aspects of their operations—including marketing. In this podcast, Alan Rooks, editor in chief of Manufacturing Engineering magazine, talks with Damien Cabral, partner in TribalVision, about the marketing challenges facing manufacturing companies in today's business climate, why a company would want to use outsourced marketing instead of their own staffers, and some real-world examples of how this process works.