EPISODE · Dec 15, 2025 · 44 MIN
The AEC Perfect Storm: Why This Downturn Won’t “Go Back to Normal”
from A Digital Strategy Podcast · host Marcello Gortana, Johanna Hoffmann, Symon Oliver
AEC is facing a perfect storm + digital disruption. Johanna Hoffman (Oomph Group) explains what’s happening, why it won’t revert, and how firms can reposition, align BD/marketing, and turn their website into a growth engine.Find Johanna Hoffman: https://www.linkedin.com/in/johanna-hoffmann-b35b251/ Find Oomph Group: www.oomphgroup.com Find Marcello Gortana: https://www.linkedin.com/in/marcellogortana/ Find Symon Oliver: https://www.linkedin.com/in/symonoliver/ Find Tennis: www.designtennis.com LinksYou can learn more about Tennis at our website. Be sure to follow us at LinkedIn, YouTube, Instagram, or Twitter
What this episode covers
AEC leaders are navigating an unprecedented moment: major sectors stalling at once, tightening pipelines, and a fast-moving wave of digital disruption. In this episode, Marcello (Tennis) sits down with Johanna Hoffman of Oomph Group—former global marketing director in AEC—to unpack what she’s seeing on the ground and why “batten down the hatches” won’t work this time. We cover the shifts reshaping the industry (office, condo, education), how construction tech and automation are changing delivery, and what firms can do now to stay competitive: clarify positioning, align marketing with business development, build a plan and budget, and modernize the website into a true sales asset (case studies, team visibility, accessibility, and more). Johanna also shares one hard truth and one encouragement: the reset is real—but the firms that understand it and act strategically can leap ahead.
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The AEC Perfect Storm: Why This Downturn Won’t “Go Back to Normal”
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