The aerospace industry is desperate trying to copy Space X: good luck with that

Enrique Dans, a professor of innovation at IE Business School, argues that the aerospace industry's efforts to copy SpaceX's reusable rocket technology are unlikely to succeed. He asserts that SpaceX's success stems from its commitment to real-world innovation, constant experimentation, and a deep understanding of first principles. Dans highlights SpaceX's impressive track record with reusable rockets, including the recent successful landing of a Super Heavy booster. He contends that SpaceX's cost-effective approach, fueled by reusable technology, poses a significant challenge to competitors who lack the same level of experience and commitment to continuous improvement. This article is also available in English on my Medium page, «The aerospace industry is desperately trying to copy SpaceX: good luck with that«