The Affiliate Marketing Podcast – Better Collective with Marc Pedersen

Have you been enjoying season 4 of the Affiliate Marketing Podcast so far? We have already been joined by some incredible guests this season and we have so much more to come. This week, Lee-Ann was joined by Marc Pedersen, the CEO US at Better Collective, a leading, international sports betting media group.Marc Pedersen has worked at Better Collective since 2007 and has been an integral figure in helping the company become one of the foremost affiliates in the betting industry – both in Europe and the US. Today, he is responsible for Better Collective's activities in the US, where the company has multiple offices and is present with leading brands in regulated states. To learn more visit Better Collective online at www.bettercollective.com. Listen to hear more about: How Better Collective have built their presence in AmericaThe evolution of the American betting market and operator licensesHow affiliates can engage with communities and the betting market[04:05 ] Marc explains how the American betting market is much more immature than the European market.[06:20] Lee-Ann and Marc discuss the education and engagement that Better Collective takes when working with bookmakers in the US.[12:15] Learn about the importance of having an operating license and how easy it is to apply for one.[16:30] Marc discusses how Better Collective engages with their communities and offers them the best betting experience.Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.We will be adding new episodes as we continue our 4TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!Subscribe to our podcast HERE! Send me a text with your questions