The Affordable PR Strategy Every Entrepreneur Needs - Jim Edmondson

In episode 303 of Beyond The Story, Sebastian Rusk interviews Jim Edmondson, a Serial entrepreneur with multiple business exits, now focused on a passion project born from frustration with media outreach, as he shares how he identified a major gap in the PR world and leveraged technology, obsession with analytics, and a growth mindset to build Press Whisper. This game-changing PR platform makes results-driven publicity accessible to every entrepreneur. Tune in for clear strategies and actionable advice you won't hear anywhere else! TIMESTAMPS[00:00:05] Welcome & Origin Story: Jim’s entrepreneurial beginnings[00:02:41] Scaling a defense company & exiting at $100M[00:03:47] Giving back: Building Avri Industries for veterans[00:04:44] The PR problem: High costs, low returns[00:06:35] Pitching journalists & discovering industry bottlenecks[00:08:01] Harnessing AI & analytics for targeted PR[00:09:30] How Press Whisper simplifies the PR process[00:11:04] Scoring, improvement, & getting your story seen[00:13:32] Matching stories with the right journalists[00:16:07] A free offer for listeners & call to action for entrepreneurs[00:18:27] Final motivation: Disrupt your industry and take action now QUOTES"It seemed like quite a bloated industry based on some old relationships and a lot of money for really not doing a huge amount of work." – Jim Edmondson"Go and disrupt your own industries. Just get out there and, you know, make, make some noise." – Jim Edmondson"When is there not work involved? If you want to get it done, roll up your sleeves and make it happen." – Sebastian Rusk  ==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab Jim EdmondsonInstagram: https://www.instagram.com/miccheckjim/ YouTube: https://www.youtube.com/@miccheckjim ==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474