The Age Wave with Ken Dychtwald

When Betty White died in 2021, we were somehow surprised. Even at 99-years-old, it felt like she was gone too soon. Smokey Robinson just released a new album at 83 years of age. Martha Stewart posed in a bathing suit on the cover of Sports Illustrated at 81.   How we think about aging is much different than it used to be, and Ken Dychtwald is one of the foremost authorities on these changing perceptions. For more than 45 years, he’s been an original thinker on the lifestyle, marketing, health care, economic, and workforce implications of the age wave.   In today’s episode, he tells us that older adults no longer have to put up with being called “golden agers” because they’re too busy leading vibrant, productive lives beyond traditional retirement. As shown by the growing unretirement trend across the country, happy retirees don’t necessarily stop working. They just start saying “no” to the things they never liked in the first place.   With a mindset of 'usefulness' over 'youthfulness,' Ken Dychtwald encourages older individuals to balance work and personal pursuits. He wants them to focus on the significance of life's moments and connections and reimagine retirement as a dynamic stage of life.   Learn more about your ad choices. Visit megaphone.fm/adchoices